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    		• Schaller, Marcus.
     
     Subjects
     
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    		• Target marketing.
     
  •  
    		• Business referrals.
     
  •  
    		• Customer relations.
     
  •  
    		• Selling.
     
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    		•  The lead ladder : tu...
     
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    		• Schaller, Marcus.
     
  •  
    		• Target marketing.
     
  •  
    		• Business referrals.
     
  •  
    		• Customer relations.
     
  •  
    		• Selling.
     
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    The lead ladder : turn strangers into clients, one step at a time / Marcus Schaller.
    by Schaller, Marcus.
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    New York : McGraw-Hill, c2007.
    Subjects
  • Target marketing.
    •  
  • Business referrals.
    •  
  • Customer relations.
    •  
  • Selling.
    • Description: 
    x, 117 p. : ill. ; 22 cm.
    ISBN: 
    0071479090 (alk. paper)
    Notes: 
    Includes bibliographical references and index.
    Contents: 
    Client goals : how many appointments and leads will you need? -- Targeting your market : you can't be everything to everybody -- The offer : identifying the right prospects -- Advertising : where and how to market the offer -- The database : the future of your business -- Follow-up : turning strangers into clients -- The success story -- Applying the lead ladder to your specific situation -- Creating your marketing plan step-by-step.
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    LocationCollectionCall No.Status 
    Champaign Public LibraryNonfiction658.85 SchOn ShelfRequest Specific Item
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    Champaign Public LibraryNonfiction658.85 SchOn ShelfRequest Specific Item
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