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Think like your customer [electronic resource] : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett.

by Stinnett, Bill.

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New York : McGraw-Hill, c2005.

Consumer behavior.

Customer relations.

Customer loyalty.

A Digital Book accessible through the World Wide Web; Click here for information

http://www.mymediamall.net/ContentDetails.htm?ID=BE7C057A-B94D-4059-ADD3-5F2B4AA5FAD8

xxiv, 261 p. : ill. ; 23 cm.

Electronic books.

0071441883 (electronic bk. : Adobe Reader)

Why customers buy -- What customers think about -- What customers really want -- How customers perceive value and risk -- The cause and effect of business value -- The value of customer relationships -- How customers buy -- The sales process--redefined -- Anatomy of a buying decision -- Reverse-engineering the buying process -- Elevating the buying process -- Accelerating the buying process.

Electronic reproduction. New York : McGraw-Hill, 2005.

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