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The franchise handbook : a complete guide to all aspects of buying, selling or investing in a franchise.

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Ocala, Fla. : Atlantic Pub. Group, c2006.

Franchises (Retail trade)

288 p. : ill. ; 23 cm.

0910627541 (alk. paper)

Includes bibliographical references and index.

Choosing the right franchise -- Doing your research -- Signing on the dotted line : legal issues -- Estimating start-up costs -- Getting financing -- Conducting a market analysis -- Creating financial statements -- Locating your franchise -- Marketing your franchise -- Managing employees -- Buying and managing supplies -- Managing supplier and franchiser relationships -- Cost control -- Territorial strategies -- Expanding your operations -- Advantages and disadvantages of the franchise model -- Franchising your business -- Franchising and the law -- Franchising resources.

Introduction : history of franchising -- Choosing the right franchise -- Doing your research -- Signing on the dotted line : legal issues -- Estimating startup costs -- Getting financing -- Conducting a market analysis -- Creating financial statements -- Locating your franchise -- Marketing your franchise -- Managing employees -- Buying supplies -- Managing supplier and franchisor relationships -- Cost control -- Territorial strategies -- Expanding your operations -- Advantages and disadvantages of the franchise model -- Franchising your business -- Legal issues for franchisors -- Franchising and the law -- Franchising myths.

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